The Client
Torky is a versatile and highly absorbent paper towel brand, designed for efficient cleaning and convenience in everyday life.
Known for its durability and easy-to-use dispenser system, Torky is ideal for kitchens, workshops, and a range of other environments.
The Assignment
Torky had a major launch of several products where we were asked to do ”a little extra” with some of the products.
The one we show here is an air purifier they wanted somewhat organic feel to.
The agency sketched the pattern to grow and came up with an idea of butterflies they wanted to flock around the product.
The Value
Freedom and possibilities of your idea, limited only by budget.
Trying to film butterflies and cut this together would have been very difficult and expensive.