The Client
Known for its pristine wilderness, alpine adventures, and rich cultural heritage, the region attracts visitors year-round for hiking, skiing, and exploring local traditions.
The organization works to showcase the best of the region, offering sustainable tourism that highlights its unique charm and outdoor lifestyle.
The Assignment
The representatives from JHT travel all over the world promoting the breathtaking natural beauty and outdoor experiences of the Jämtland and Härjedalen regions in Sweden.
But It’s a steep task explaining that here only lives 2,68 inhabitants/km², it just don’t make sense. They needed someting else, so we made a VR app to showcase some of the highlights.
The Value
By experience the vast landscape in a VR headset looking out the tent, then suddently everyone understood and could connect to the movies and posters in the stand.
