The Client
Scandinavian Retail Center – is a retail agency that creates concepts and communication for retail chains and suppliers.
They work in three areas, Retail Research, Retail Consulting and Retail Communication, always based on retail trends and shopper insight.
The Assignment
Produce packshots and market images of a new flavor for SRC’s customer Felix.
Together with SRC we photographed an environment image without the dressing bottle, and in parallel we created a 3D image of Felix’s bottle. The two images is then composited to one final image.
The Value
Since the background image photographed and the 3D model was created independently, SRC was able to have a studio image before the actual bottle existed.
They also saved significant time by easily being able to rearrange the order of the bottles and update the design on the label.
