Pågens

Webb AR campaign

The Client

Pågen is a leading Swedish bakery company known for its fresh bread, pastries, and baked goods, bringing quality and tradition to the table since 1878.
Committed to sustainable practices, Pågen sources ingredients responsibly and ensures its products are made with care and expertise.

The Assignment

To create a fun and appealing AR experience as an intro to a competition for Pågens Gifflar merch.
Loaded from a QR code on the packaging and the AR triggered with your regular mobile phone from the Giffel logo.

The Value

The got a much higher participation than previous similar campaigns by using AR as a first step into the campaign.